Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, and Maggie Crowley, Director of Product Management at . COVID-19 has turned the world on its head and changed the way we all live and do business. Marketers' primary goals for running marketing campaigns are brand awareness, increasing sales, and increasing engagement. The State of Local Marketing Report outlines insights and research that . 2020. Each year, we've empathized with industrial marketer's need to justify their . In 2022, 37% of brands are increasing their email budget-and just 1.3% are making cuts . The 2021 State of the Media Report. Download image . We believe these trends should be at the forefront of your influencer marketing strategy. The Latest Financial Adviser Marketing Trends Revealed In New Study. In addition to global representation data, the report details the programs and specific DEI efforts launched in 2021, including: 20 percent increase in employee resource group membership. You can use the newly-released State of Nonprofit Marketing Report to gain insights into how your nonprofit peers are shifting strategy, using data, and leveraging technology to drive a better experience overall. At the same time, a law firm's reputation for quality and technical . The following tools were used for data collection and analytical solutions: It's filled with insights into what content marketers are thinking, doing, and not doing in these following categories: Check the box to RSVP to the webinar. Global workforce statistics reflecting all major markets and gender parity at Cision. 52% of voice-assistant users say they use voice tech several times a day or nearly every day. We also identified a number of key stats and data points, including that: 70% of brands have increased email marketing workload-but budgets haven't changed. (The Smart Audio Report, 2020) The results are in and our State of Modern Marketing survey yielded some telling results about the future of marketing. Cision® Insights Where Proprietary Technology Meets Top-Tier Analysis. Download the single most comprehensive study on local marketing trends and best practices for 2020-2021. RESEARCH & INTELLIGENCE. Download the cheat sheet for free and check out this report to learn more about: Download the report for free. Over 60% of marketers measure the success of their content marketing strategy through sales. Essential headlines. Related Chapters Email Marketing State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content. The most common influencer budget is $1,000 - $10,000/year, followed by $100,000 - $500,000/year. Our trend data is based on . From COVID-19 to the rise of Gen Z, we present the most important trends in influencer marketing. Though the word "influencer" has been part of the formal English lexicon for only a couple of years, the practice of famous or semi-famous people with enough sway to influence the decisions and behavior of others goes . Influencer Marketing Hub, the leading resource for influencers and marketing professionals along with influencer marketing platform Upfluence, have released the Influencer Marketing Benchmark Report for 2021. State of Marketing Report | 2021 Marketing Trends A new report by HubSpot, Litmus and Wistia to help marketers prioritize their strategies and outperform their goals. Key findings from the survey include: Interest in using TikTok in influencer marketing campaigns rose 325% in just one year! Jakub Zielinski. "Marketers are driving a cohesive customer journey, and enhancing ROI and attribution," says Robbie Kearns. Find out what journalists really want from PR pros. Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020, according to Gartner, Inc. Nearly 2,000 engaged in DEI-specific webinars and events. 2021 State of Influencer Marketing Report These findings indicate the most important lessons and data-driven trends we've observed in 2020. By Beth Klongpayabal. And, this year, in our own survey, that hasn't changed at all. Missed deadlines ARE NOT among the top challenges for outsourcing content writing. December 10, 2020. Website is the #2 channel used in marketing, behind social media. What's the most commonly used CRM? Get the report now Welcome to this year's installment of our annual exploration of the product marketing landscape. This report will give you insight into the performance of the ecosystem at large, providing opportunities to excel, be competitive, and optimize your email marketing program. These insights can be applied directly to your existing or future marketing to help you generate more leads, nurture prospects, and generate referrals. The State of Marketing Report is something Salesforce publishes every year, and each time it comes out, the marketing world learns so much from it. Interest in using TikTok in influencer marketing campaigns rose 325% in just one year! Updated: August 31, 2021. Together with independent research firm Vanson Bourne, we surveyed 1,600 marketing and creative professionals from a variety of functional roles, company sizes, countries, and industries, so we could help you answer some of the biggest questions in branding today. In HubSpot's 2021 Not Another State of Marketing Report, video marketing was the most effective marketing format. If you would like information about this content we will be happy to work with you. This report is the only place you'll get 8 years of video marketing statistics trend data. These are just a few of the questions we set out to answer with the 2021 State of Marketing AI Report. With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. Get The Complete 2022 State of Influencer Marketing Report. The United Nations reports that this figure is currently growing by 1 percent per year, which means that the global total has increased by more than 80 million people since the start of 2020. This year our annual report, The State of Influencer Marketing 2021, is focused on enterprise marketers and their agency partners. The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics The Marketing and Advertising Agency Report 2021 Download Table of Contents Executive Summary Agencies Reflect on a Tumultuous Period Agencies Under Pressure Without a Pandemic Priorities for Future Growth Key Takeaways Three-Quarters of Our Respondents Intend to Dedicate a Budget to Influencer Marketing in 2021 62% of Respondents Intend to Increase Their Influencer Marketing Spend in 2020 11% of Respondents Intend to Spend at Least 40% of Their Marketing Budget on Influencer Marketing The top five nonprofit priorities and challenges from the State of Nonprofit Marketing Report 2021. Marketing AI Institute and Drift have teamed up again to gain unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry. Cision's annual report is packed to the brim with surprising insights for PR and comms pros, best practices and "aha" moments. (HubSpot State of Marketing Report, 2021) Voice Search. 2021 State of Influencer Marketing Report These findings indicate the most important lessons and data-driven trends we've observed in 2020. You can read the full results of the research hot off the virtual presses today in the 11 th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report, produced by Content Marketing Institute and MarketingProfs, and sponsored by ON24. We teamed up with the experts at influencer marketing platform Fohr to deep dive into influencers' behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it's the perfect time to release The State of Instagram Influencer Marketing Report!. Survey Report | The State of B2B Marketing 2021. If you're a small business owner, service provider, marketer, or entrepreneur, you're probably wondering what this report is all about. And, we've asked Nov 10, 2021 4 min read. This research has been produced for your use. Download the following free report for high-level takeaways from our 2021 Global Games Market Report, including a detailed breakdown of the market in terms of revenue and gamer forecasts per segment.The report also explores the market trends that are shaping and driving the gaming landscape (including a deep dive into the metaverse and VR), a detailed look at the latest developments per . Take a look inside. Digital Transformation State of Marketing in 2021: 78% Report New or Reprioritized Metrics Today, Salesforce released the seventh edition of its influential State of Marketing report [registration required]. During the webinar, Marketing AI Institute and Drift unveil unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry. UAE State of Marketing in 2021: 81% Report New or Reprioritized Metrics. This year our annual report, The State of Influencer Marketing 2021, is focused on enterprise marketers and their agency partners. -research Report-2021 State of Marketing to Engineers The Covid Impact. In addition to global representation data, the report details the programs and specific DEI efforts launched in 2021, including: 20 percent increase in employee resource group membership. Nearly 2,000 engaged in DEI-specific webinars and events. And much more! In fact, 2 out of 3 B2B marketers rank revenue generation as their top priority, according to our report. AI writing tools are not far behind writers from freelance gig sites. Our 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. We surveyed more than 10,500 channel partners over the last seven years to reveal the latest local marketing trends and best practices and how they compare year-over-year. The report includes data findings we uncovered from analyzing #ad posts across the leading social networks, as well as trend predictions to help you prepare for the upcoming year. A Look into the Global State of Enterprise Agile in 2021: The State of Agile Report provides key insights from the longest continuous annual survey of Agile techniques and practices. Alongside an Ipsos MORI survey of more than 5,000 members of the UK public on their views of government and public services, we interviewed more than 50 senior public sector figures including permanent secretaries and other senior civil servants, police chief constables, council chief executives . In the annual Gartner CMO Spend Survey, Gartner surveyed 400 CMO and marketing leaders in North America, the UK, France and Germany from March 2021 through May 2021, tracking the critical areas marketers are investing in and where cuts are being . The 2021 State of Marketing AI Report Get unparalleled insights into the state of AI in the marketing industry. The State of Product Marketing 2021 follows the inaugural 2019 report and last year's equally popular edition, offering a granular deep dive into how the past 12 months have shaped life for PMMs around the globe. B2B Marketers are hungry for effective marketing strategies but don't always have the resources or confidence to implement. We asked over 400 financial marketers from all types of organizations how they felt about their current content marketing strategy and what the next year looks like for them. Retention and uninstall rates. Financial Adviser Online Marketing Report and Benchmarking Study. Opinions expressed are those of the author. At The Kyiv Independent, Reporting On Russia . From COVID-19 to the rise of Gen Z, we present the most important trends in influencer marketing. between July 13, 2021 and June 21, 2021. Global workforce statistics reflecting all major markets and gender parity at Cision. Want to learn more from our experts? Most Successful (aka Top Performers) and Least . This Survey Summary Report, titled The State of Marketing Automation, represents the opinions of all the market segments responding to the survey. The State of Local Marketing Report 2021-2022 Download the single most comprehensive study on local marketing trends and best practices for 2022. Global survey: The state of AI in 2021 | McKinsey. Get the latest trends to inform your 2021 strategy. Our sample included both marketing professionals and online consumers. 19% of marketers will spend $1,000 - $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 - $500,000 per year. We've conducted the state of video marketing for 8 years running. 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget. Discover local marketing best practices based on millions of data points and learn what components make up the most effective local marketing strategies. That's a large increase from our 2020 report when only 57% said they planned to increase their budget. Marketing and sales Risk Supply-chain management Product and/or service development Strategy and corporate ˛nance Average across all activities Across functions, respondents report higher levels of cost decreases from AI adoption in the pandemic's ˜rst year, while revenue increases held steady. Data from over 1,500 marketers across the globe. Marketing must embrace the state of the world. We partnered with Drive Research to conduct our third annual research report to learn about the state of content marketing for financial services in 2021. GET THE REPORT. Report: State of Nonprofit Marketing - Salesforce.com State of Nonprofit Marketing INSIGHTS & TRENDS ON HOW NONPROFIT MARKETERS HAVE ADAPTED THEIR STRATEGIES IN 2021 Nonprofit marketers are blazing new trails as they prioritize innovation, digital engagement, and a work-from-anywhere world, where the only constant is change. 2. From Reporting On War To Marketing Digital Therapy: These Under 30 Listers Are Impacting Marketing And Media Across Europe. And much more. LinkedIn's " State of Sales 2021: United States & Canada Edition " dives into these changes that are challenging the world of sales. We believe these trends should be at the forefront of your influencer marketing strategy. The State of Local Marketing Report 2020-2021 Download the single most comprehensive study on local marketing trends and best practices for 2020-2021. What you just read is only a . The State of Local Marketing Report 2021-2022. With regards . Expertise from Forbes Councils members, operated under license. The report investigates how the events of the past year have informed emerging trends in the beauty industry, as well as the social media platform and influencer marketing sectors. Please email us at: McKinsey_Website_Accessibility@mckinsey.com. content marketing reports, either directly or indirectly. The State of Local Marketing Report is the most comprehensive study on local marketing, with over 10,500 channel partners participating over the last seven years. Download BrandMaker's latest survey on the state of marketing operations in 2021. In fact, 71% of enterprise marketers who knew how the marketing budget would be allocated in 2021 said that their influencer marketing budgets would increase over 2020. The State of Content Marketing 2022 Report is powered by Semrush —a multi-award-winning online suite of 50+ tools for SEO, advertising, content marketing, social media, competitive research, and other tools for digital marketing. The State Of The E-Commerce Industry In 2021. At the end of the . After analyzing over 60,000 posts from 150 top subreddits to identify what content actually works, we've compiled our key findings and results into an in-depth report called The State of Reddit Marketing in 2021. When looking at the most effective content strategies, video marketing appears at the top before blogging or even email marketing. More than ever, today's B2B marketers are responsible for strategic metrics such as generating revenue and producing qualified sales pipelines. The Local Marketing Report 2021. To help close the gap of knowledge and skills around working with . In this episode, Adam discusses how the role of CMOs has changed, why businesses are focusing more on user-generated content , and how marketing is now all about data science as well as creativity . From key findings to maturity trends, this report will inform your 2022 strategy Healthcare Technology Marketing Survey by HIMSS Media (2021) Report on the State of Legal Marketing by Thomson Reuters (2021) The State of Fashion by McKinsley (2021) State of Healthcare Marketing by Cardinal (2021) Techreport: Websites & Marketing by the American Bar Association (2020) Search Engine Marketing Statistics . How many leads should my website generate each month? We strive to provide individuals with disabilities equal access to our website. Put it to work in your own marketing . The top desired market improvement in 2021 is better integration of the technology stack; Nearly two-thirds (65%) of CMOs report that they struggle to simplify operations data into meaningful insights. Here are the headline stats and trends for the global 'State of Digital' in January 2021: Population: the world's population stood at 7.83 billion at the start of 2021. Salesforce has released the seventh edition of its influential State of Marketing report , showing that 81% of UAE-based marketers say they have changed or . Expects 2022 content marketing budget to increase over 2021 75% 66% 61% Strongly/somewhat agrees: Organization values creativity and craft in content creation and production 92% 80% 63% Organization provides customers with a consistent experience across their journey 81% 60% 30% Uses . The 7th edition of State of Marketing 2021 report from Salesforce Research surveyed over 8,200 marketing leaders across 37 countries. How many times should I be blogging each month? And website copy tends to be the second most popular type of content produced out there. Three years ago AgileSherpas released our first ever State of Agile Marketing Report (now affectionately referred to as SOAM). This year's report highlights important milestones along Agile's journey from its origins in software development teams to its current widescale enterprise adoption, which aims to drive business value by . SOSM 2021 Report covers the status quo on social media along with in-depth user insights from the key social media platforms across seven key industries and best practices among Middle Eastern markets. Most downloaded apps in the market. And, we've asked some of the industry's leading creators to . Get Your Copy. By Duran Inci, CEO at Optimum7 E-Commerce . This Survey Summary Report, titled The State of Marketing Automation, represents the opinions of all the market segments responding to the survey. So while the number of campaigns were roughly the same, after a . For more on how the pandemic-driven online shopping boom has propelled social commerce, read our February 2021 report, "Social Commerce 2021: Media and Commerce Convergence Creates Growth Opportunity for Brands." Spending on influencer marketing is also up. How the consumer journey has changed over the last year . State of Influencer Marketing in 2021. Welcome to the 2021 edition of Bynder and OnBrand 's State of Branding Report. Download your copy today to . 4 The state of AI in 2021 and Thomson Reuters Institute are pleased to present this 2021 Report setting out our views of the dominant trends that impacted the legal market in 2020 and key issues likely to influence the market in 2021 and beyond. You are watching: State of Social Media - Benchmark Report 2021 In Lisbdnet.com Few people would dispute that 2020 has been a decidedly unusual year. That was 2018, and we found that 37% of our respondents considered themselves to be Agile. Data is broken down by vertical and the following markets: Brazil, Mexico, and the rest of Spanish LATAM (Argentina, Colombia, Chile, Peru, and Costa Rica combined). The irreversible effect of 2020 on the industry; 2020 has been the year of digital connections, with more people utilizing social media to . We analyzed 38,607 adviser marketing campaigns to identify . The Annual State of Agile Marketing report is an invaluable benchmark for global marketers to see how, where, and why their peers are adopting this new way of working. Melissa M. Reeve. Based on survey data of more than 400 buyers and 400 . Our survey found that 59% of survey participants use video in their . Which social media platforms are worth posting on? The 2021 State of Small Business Marketing Report A comprehensive study of small businesses on what marketing strategies are working right now to get more leads. The report surveyed more than 5000 marketing agencies, brands and other relevant professionals to determine their views and build insight into their thoughts on the industry. Check out our 2021 State of Email report to learn: How email budgets and resources have been pivoting How brands are meeting growing email demand How privacy changes are affecting email How world events are impacting marketing See how your email program (and team) stack up to the email trends that matter most. Insights and predictions from our leading people and partners. We surveyed more than 8,000 channel partners over the last six years to reveal the latest local marketing trends and best practices and how they compare year-over-year. We surveyed more than 8,000 channel partners over the last six years to reveal the latest local marketing trends and best practices and how they compare year-over-year. Google CTR by Sitrix (2020) Search Engine Market Share by StatCounter . The State of Video Marketing 2021 The State of Video Marketing 2021 We gathered the stats in this report by surveying 813 unique respondents in December 2020. Consumer spend in apps and marketing spend in UA campaigns. Vice President Marketing, Scaled Agile, Inc. Download the 4th Annual State of Agile Marketing Report. between July 13, 2021 and June 21, 2021. Two earlier reports from Wrike and Workfront had put the adoption rate at 21% and 30%, respectively, and our number was met with . Methodology. Email programs are adjusting their tone, approach and strategy to reflect world events and change. The research outlines new marketing strategies, priorities and. This research has been produced . State of Social Media Report'21 - 5th Edition Our iconic State of Social Media report reflects valuable insights about social media behavior from an unprecedented year with so many lessons about . Download. Source: Linqia, "The State of Influencer Marketing ," April , ˜˚˛˝˙˜ eMarketer | InsiderIntelligence.com. For the past four years, TREW Marketing has partnered with GlobalSpec to conduct research on the content, online search and buying preferences of engineering, technical and industrial professionals around the world and across age groups. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners. The 2022 State of Marketing AI Report survey period is underway! 7% of companies plan to invest over a million dollars in influencer marketing in 2020. Hello there! According to January . 2021 State of Construction Marketing Report Our report provides clarity to common remodeler and home builder questions: What should I be spending my marketing dollars on?