T;)D2Dt `NY"`~XH@P ` Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. For some incidents, implementing a media area may be an important way to manage the situation. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. This course can provide a basic understanding of the PIO function for those new to the position. What events nationally and globally are in the news? Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Promote government programs and activities B. Speak to several members of the media at one time, especially during an incident. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. This course should take approximately 7 hours and 25 minutes to complete. The news release should use the inverted pyramid as illustrated below. ), John enjoys boating, swimming, and to fish. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. 20. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Providing information and access to newsmakers. Avoid acronyms. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Are there cultural differences to take into consideration? Youll be quite surprised at how the elected official mouse makes all the difference with the children. Break your ideas into one subject per sentence. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Develop relationships with other organizations PIOs B. PDF NIMS Basic Guidance for Public Information Officers - FEMA According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. It was absolutely the very best thing we could have done. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Under the ICS, the PIO works for: A. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Better yet is the number of people who call and request preparedness kits! Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. The AP Stylebook is used by most of the news media. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. A good overview of ICS is provided in the independent study . When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Lesson 3 introduced the importance of establishing relationships with the media. 3. The role of the pubic information officer - Weegy %%EOF 17. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Campaigns are usually multifaceted, combining events and various media to get the message out. For more information on AP style, go tohttp://www.apstylebook.com. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Hundreds are so ill that they end up being admitted to the hospital. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. The Governor declared the emergency following a similar declaration by Liberty County. Are there warnings or other critical messages to be communicated to the public? During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. They can be used for personal networking, professional networking, and sharing public information. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us A well-executed interview will likely not A. advance leaderships goals. Emergency Management Institute FEMA does not endorse any non-government Web sites, companies or applications. . It can be taken alone or before Basic Public Information Officer Training (G290). Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Blogs are a good tool to use to communicate with your audience. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Show emotion as appropriate, but dont use big gestures. the feedback has been, you know, we appreciate this. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . or a non-emergency event. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. 3 Step Guide for Assistance. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. D. a required responsibility of the PIO as outlined by NIMS.. Even a few minutes of practice can make a big difference. FEMA IS-29: Public Information Officer Awareness Course Summary Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. These sites make it easy to establish networks of contacts. what is role of public information officer in fema? 524 0 obj <>stream Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Allows access to one media representative from television, radio, print, and Internet to a restricted area. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. First name. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Please review the IS FAQ's for more information. Blogs are Web sites that allow you to engage in a conversation with readers. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Conduct research to determine which tool is best to meet your agencys needs. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Watching the background. They knew that they werent being led down another road, that they were hearing things unfiltered. Provide public information, emergency public information, and community education to your internal and external target audiences. They have access to the officials. When will you implement your campaign? PIOs need to have a thorough understanding of the communities they serve. Now that you have some tips for better writing, lets look at how to write a news release. Resident/Non-Resident, Trainer Program, etc. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. 19. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. That you will get them information and be back to brief themand then do so. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. The role of the pubic information officer. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. In other words, express parallel ideas in parallel grammatical forms. Take a zombie apocalypse for example. B. is not bound by public record laws. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Keep the subject and verb close together. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. D. has become ever more complex as the challenge of delivering messages has evolved. endstream endobj startxref . D. is only useful on television infomercials. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. C. request additional assistance through the National Public Information Support Network. When an emergency happens, ICS is implemented. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. In the next lesson you will learn how to communicate effectively when an incident happens. C. is a failed theory and should not be used by modern public information officers. Please review the IS FAQ's for more information. It also helps identify the target audience for a particular public awareness campaign. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Public Information Officer (PIO) - Emergency Management Institute
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